Friday, October 2, 2015

MÜHLE's 70th Anniversary Product Launch

It's Friday! With fresh bed sheet, vacuumed carpet, warm shower and fresh laundry, I am feeling a little more energized now. I spent the entire afternoon in the gym today because I missed training last night. I don't usually miss trainings but I had to attend four events last night, which pretty much sums up my entire day of mall hopping. I am particularly amazed by the debonair designs shown at MÜHLE's 70th anniversary event last night.


I was a little late than usual because I had a lot of things to settle at home. I literally had to prance through dressing up and made my way there. Luckily, I managed to catch my breath while on my way up the escalator! I can't be late you see. The events are back to back so being late for one will make me late for the other. Okay, enough of ranting. Here's the good news.

A huge congratulations to MÜHLE for celebrating its 70th anniversary here in Singapore with a live pop-up shaving station and its latest product line!

MÜHLE is a luxurious gentleman's grooming brand, equipping noble men with high quality and carefully handcrafted products made in Stützengrün, Gemany since 1945. We couldn't be more grateful that the third generation owners: Christian and Andreas Müller, were here last night with us! It is really inspiring to see them especially with their interdependent role in the business. It is important to know to differentiate between what's business and what's personal. Both are involved in the business development of MÜHLE and work towards growing the family business into the world's leading providers of high-quality accessories for wet shaving.


The 70th anniversary product launch was spiced up with live demonstration by renowned senior barber, Justin Howley, who owns Westons Barbershop & Shave Parlour. Based in Perth, Justin personally uses MÜHLE shaving brushes and shared with us techniques and tips to achieving a pampering shaving ritual. The educational demonstration showed us a step by step guide, that must not be missed for a comfortable and close shave. I am more enlightened about shaving products now.


Who's with me on this, finding the right shaving gel or razor is not as easy as it seems!

How to shave is easy. You just need to prime your skin, make sure the hair is moist and soft, apply a shaving cream, and start shaving. After which, you can choose to apply a moisturiser or an after shave to sooth the skin. The hard part is to find the right product as some products can cause redness or chemical burns and it does not look good if you are in a rush. MÜHLE has, in a way come to my rescue for my shaving woes. Their shaving products are available in organic and their usual shave care are 99 percent made from vegetable, beeswax and mineral components. Natural and organic products are most of the time gentle on the skin!



The product range is varied with an assortment of style that suits your personality. Shaver handles ranging from carbon, Chinese lacquer to thuja wood grain are made in such a way that you can choose at time of purchase if you would like to use safety razor system, or Gilette's. For me, I am loving how MÜHLE shaver handle feels on my hand and I like the option of being able to choose if I want to go traditional or modern when it comes to shaving system. Its weight gives a more lavish feel and enough pressure on the skin without you having to press too hard.

At the anniversary event, MÜHLE launched its exclusive 70th anniversary edition shaving set, aptly called The Anniversary Set, inspired by a traditional design. It will also introduce three new designs to its MÜHLE Edition, Modern and Traditional Collection each.

There will also be a showcase of MÜHLE’s rich heritage of products and manufacturing tools dating back to 1945 till 6th October 2015. Walk through the evolution of wet shaving culture, from shaving tools used in the past to the modern state of the art shaving razors and accessories that combine artisan handcraft, precision engineering, and design innovation.

I would like to thank MÜHLE for such a chic shaver that reflects me, and an alleviating organic shower gel! I am now using the MÜHLE R89 Twist novelty shaver. Need to order new razors now!

MÜHLE does not limit itself to just shaving products. They also have a collection of premium skincare products.

The Organic care series shower gel has light consistency and fine lather, with a refreshing and nurturing effect. It contains argan oil which is particularly rich in vitamin E and essential fatty acids, vegetable glycerine, and wheat protein that have nurturing and hygroscopic effect which is very useful in humid countries like Singapore. Essential oils are added to provide a fine, fresh fragrance. The shower gel contains no synthetic aromatic substances or colourants. Our skin the largest organ of our body and it is key to invest on such healthy products for our skin!


There are so many products in the market and I can't be any more grateful for MÜHLE. I am particularly looking at MÜHLE Sophist R42F which is made of genuine buffalo horn which has been used to make useful or decorative ornament since ancient times. The natural material has been selected meticulously and and processed with great care. Only solid horn tips are used for the handles of shaving brushes and razors. They are very finely ground several times and finally polished to a high-gloss finish. The gentle, yellow to ochre colouring makes the surface of the blonde horn appear very warm. The graining of the work pieces shimmers from white to brown and dark brown, lending each product its own individual character.

The material is corrosion-resistant, very long-lasting and has a luxurious, alluring lustre.

The razor head adopts the latest shaving system from Gillette. It embraces five blades positioned one above the other as well as a precision edging blade located on the back of the cartridge. This design ensures a very close and gentle shave. Its simple and safe handling is ideal even for newcomers. Dope! So we'll see, I have yet to maximize the utility of my new novelty chrome shaver but I am definitely keeping MÜHLE in mind when it comes to my shaving needs, and birthday gifts!

MÜHLE products are available at:

Takashimaya Departmental Store
Level 3, Men's Department
Ngee Ann City
391B Orchard Road
Singapore 238873

and;

Jermyn Street Barber Shop
108 Amoy Street
Singapore 069928

Alternatively, you can admire and purchase MÜHLE products here. The best part, they offer international shipping too!

Thank you MÜHLE and Real Effects for inviting me to your anniversary product launch!


So here's an embarrassing story - I was having my photographs taken against the photo wall propped with the shaver set on the barber chair (see the first photo). Because I was too used to the weight of my shaver, I forgot how relatively heavy it was. Guess what, I dropped it. Twice. In front of the Müllers. I was ridiculously embarrassed at first but it wasn't long for me to get over it after realizing that it didn't break - like even after the second drop. So, if you are still doubting German's quality of durability, save your faces. I dropped an expensive shaver twice in front of the crowd! Not on purpose of course!

Have a good laugh. Na'mastay in bed. Good night!

1 comment:

  1. This is a nice post and this brush is also so nice. I am big fan of safety razor and I always use a safety razor to shave my beard. I didn't any comfortable shave from any others shaving tools like a safety razor. Best safety razor reviews

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