Monday, December 7, 2015

Happy Plugs' Sound Piece Launch

The launch of Happy Plugs latest product Sound Piece was just in time because I needed a new earpiece and I was undecided on which earpiece to get. I know it is a little unrelated but it was until I got an invitation to the launch of this wonderful portable speaker I got to know everything about Happy Plugs and all its fashionable collection of products!


Swedish fashion and lifestyle brand Happy Plugs proudly presents its new flagship products – Sound Piece and Sound Piece Mini, two wireless speakers that fuse state-of-the-art technology and minimalistic Swedish design with the ability to personalise your speakers with the latest fashion and interior design trends. Atlas Sound & Vision, the official distributor of Happy Plugs in Singapore, launched Happy Plugs at klapsons, The Boutique Hotel. Atlas has been an expert in music since the beginning, in step through its transition from records, to 8-tracks, to cassettes, to CDs to today’s digital formats. Understanding how music and media are so ingrained in people’s lives, Atlas seeks to share their insights beyond simply sound, and into the latest, most inspiring lifestyle trends and technology.

Atlas Sound & Vision was presented with the Best Home Entertainment Award by the Singapore Tatler's Best of Singapore 2013!

In conjunction with the launch of Sound Piece and Sound Piece Mini, all of the 17 rooms in the hotel, each with their own unique design, have been outfitted with a set of Happy Plugs Sound Piece speakers for you to enjoy as part of the tailor-made klapsons’ experience.


klapsons, The Boutique Hotel believes that stylish design and delivering a personalised service is key to the klapsons’ experience. It is the main reason why they appeal so much to today's leisure and business travellers!

A design-driven luxury boutique hotel in Singapore, klapsons, The Boutique Hotel is located along the southern fringe of the Central Business District. klapsons, The Boutique Hotel affords quiet sophistication, refined luxury and functionality. Passionately crafted by William Sawaya from contemporary furniture design forerunner Sawaya & Moroni, guests can luxuriate in a practical yet innovative alternative to mainstream perceptions of a hotel stay: each guestroom is individually characterised such that no two rooms are alike. Boasting over 750sqm of event space with superlative views of the Singapore Port and the heritage of the Tanjong Pagar residential estate, klapsons is one of the first boutique hotels in Singapore to offer intimate yet distinct event venues for corporate seminars, meetings, social engagements and weddings.


You can be thrilled by each luxurious room in klapsons that boasts different designs to give you a unique experience. Each set of Happy Plugs Sound Piece speakers can similarly be customised to suit your personality by replacing the grills of the speakers, which come in different colours and designs.


Such collaboration is an amalgamation of incredible synergy in product and environment! You will have a tantalising taste of the inimitable Happy Plugs sound and stylish design, amid the equally exclusive klapsons rooms, for the ultimate personalised multi-sensory experience.

With Happy Plugs Sound Piece, the time has come to bring interior design to consumer electronics. The speakers’ elegant features and sleek design make it a classic interior design piece, but with a twist. The speakers are the first of its kind to offer individual customisation – the grills are available in multiple designs and can easily be replaced by hand with another colour or style.


The Happy Plugs Sound Piece concept was born from the challenges of finding electronic sound devices that fit individual homes and furniture perfectly. Hence, all of its products have been created to suit your mood, style and personality. Colour sets the mood for your room and the colour you choose is really about what you would like the room to feel like. Now there’s a really easy way to alter that mood!

The Sound Piece is an essential centrepiece in your home, serving both as a music centre and design item. With the power to be the primary sound source in your living room without taking over with wires or a clumsy design, this speaker will become an elevated “it” feature in your home!


The Sound Piece Mini is your perfect on-the-go speaker, an attractive and compact portable speaker ideal for travelling and days of leisure. With the built-in microphone, the Sound Piece Mini also functions as a conference speaker and speakerphone. The battery has a lifespan of up to 14.5 hours with the extra feature of an emergency power bank, allowing for smartphone charging at any location or on-the-go.

The Happy Plugs Sound Piece and Sound Piece Mini are retailing at S$329 and S$139, respectively. Each speaker comes with the signature black grill and new exchangeable grills are available in the same colours and styles as the existing Happy Plugs design portfolio. These products will be sold through Atlas E-store and selected resellers islandwide.


Happy Plugs was born in 2011 and has reached global success by transforming headphones and mobile accessories into fashion accessories. Just look at the leopard and camouflage prints apt for the foxy and macho alike!


Happy Plugs is a Swedish brand that creates and manufactures stylish mobile accessories born with the ambition of transforming essential tech accessories into fashion must-haves. Happy Plugs is designed in Sweden, known for its vibrant fashion and music scenes. They believe that mobile accessories not only should fit your mobile device, but also fit your style. They keep it elegant and classic, but yet fun and affordable.


Out of ideas on what to get for your loved ones this holiday? Use this promotion code SOUNDPIECE50 and get S$50 off with every purchase of the Sound Piece and/or Sound Piece Mini at www.atlasestore.sg.

To find out more about Happy Plugs Sound Piece and Sound Piece Mini, log on to www.soundpiece.sg.

Happy Plugs are currently available in over 6,000 shops in more than 70 countries worldwide. For more information on Happy Plugs and its massive collection of colours and designs, log on to www.happyplugs.com.

Promotion ends 31 January 2016. Terms and conditions apply.

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