Monday, May 26, 2014

Audi Fashion Festival 2014

Hey everyone! Last week I was at the renowned Audi Fashion Festival 2014. It was really great to finally have the chance to grace this prestigious and highly anticipated event. Without further ado, let me introduce you to two designers that I really, really love in this year's festival!
Audi Fashion Festival 2014

Dresscamp, presented by Parco Japan, showcased their Autumn/Winter 2014 collection featuring the brand’s signature vibrant designs, statement clothes and fun styling. Inspired by the theatrics of The Threepenny Opera coupled with Luchino Visconti’s Italian decadence, DressCamp’s latest collection is a fine mix of baroque and romantic chic.


Personally, I really love this collection because being a fan of baroque myself , I do want to see more of our Asian designers exploring western designs and inculcate it into traditional brands to show its globalisation and forward thinking.

Kudos to designer Toshikazu Iwaya for putting up such an eye treat!

Thomas Tait wrapped up the event for the day. 
He is a London-based designer, debuted in Singapore that night at AFF with his Autumn/Winter 2014 collection showcasing his unique combination of structure and fluidity. Most recently, he was announced as one of the finalists of luxury conglomerate LVMH’s inaugural Young Designer Prize.



His designs were amazing in a sense that the colors were solid - no gradient or fancy patterns involved, which to me strengthens the boldness of the design. With solid colors, it does not only stand out, it makes it easier to express individuality through accessorization.

Event wise, everyone loves it because there are so many things to do in just one tent. I've got to give it to the tent because it's a little bit like an Aladdin tent.  If you had ever been to the Civic Plaza - the space between the fountain and Ngee Ann City, it is relatively small square foot wise. With a huge title sponsor, and so many other sub sponsors, it was really amazing how they managed to put it together. Everyone would love to have a stake in this!

It was well managed in a sense that you get your photographs taken right upon entering before the show, and then along the way right before you enter the runway hall you are well entertained by products like latest Calvin Klein perfumes, Jabra headphones, Sony Experia products, Sunglass Hut and many more. Those I dare say are fashionable and relatable to these type of events but let me tell you what is the most unconventional thing that I found at AFF 2014, that I really, really appreciate!

OSIM massage chairs!

Enjoying the massage!
Yeap, massage chairs spotted in a fashion show. Massage chairs today pretty much has an undertone of old aunty or uncle. To try out these massage chairs at their retail store is something I am sure all of you will only do as a dare. Here at AFF, I honestly think it should be used by the ones sitting on the front row, who had their heads turned from left to right. The neck massage was so good! Sitting on that chair was my a guilty pleasure!

Maybe I should consider one of those one day, pop a bottle of Sanpellegrino, and then wind down on that chair. By the way did you know when I was a kid, I used to think that there are dead people in the massage chair to do the work!

Sanpellgegruno Lemonita fruit beverage is so delicious! It is sour - nowhere near sweet like a lemonade but the sparkling water really sparkled my day.

Check out more photos!

Donning shades from Sunglass Hut.

Godfather of Fashion: Daniel Boey.

Group shot!
Right before the show. 
Audi Fashion Festival is a perfect gateway for designers to present their artwork in Asia as a whole. It's well-known, have great sponsors like Audi which is the main sponsor, and many more. Great step to have a market share in the Singapore's fashion industry!

2 comments:

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